At Invisibly, we know that AI and human survey responses can vary—and that’s a good thing. Here’s why:
- Audience Differences: Humans bring diverse backgrounds and experiences, while our AI can be precisely tailored to specific demographics.
- Sampling Differences: While we can explicitly design the target audience on the synthetic side, recruitment of tailored human audiences is inherently challenging.
- Consistency vs. Variability: AI delivers consistent answers every time, free from fatigue, mood, or attention lapses that can affect human responses.
- Context and Nuance: Humans incorporate emotions, biases, current events, recency, and personal experiences into their answers, adding depth and richness that AI may lack without extensive training.
- Bias and Training: AI responses depend on training data and may require ongoing tuning to minimize biases and improve accuracy.
By combining the strengths of both AI and human respondents, Invisibly provides a more comprehensive and accurate view while ensuring industry-leading speed and results.