FAQs

Built on Invisibly’s cutting-edge AI technology, AI Audiences combine real-world data with advanced modeling to create lifelike audience profiles. These models simulate human behavior providing adaptable, actionable insights for evolving markets.

At Invisibly, we know that AI and human survey responses can vary—and that’s a good thing. Here’s why:

• Audience Differences: Humans bring diverse backgrounds and experiences, while our AI can be precisely tailored to specific demographics.
• Sampling Differences: While we can explicitly design the target audience on the synthetic side, recruitment of tailored human audiences is inherently challenging. 
• Consistency vs. Variability: AI delivers consistent answers every time, free from fatigue, mood, or attention lapses that can affect human responses.
• Context and Nuance: Humans incorporate emotions, biases, current events, recency, and personal experiences into their answers, adding depth and richness that AI may lack without extensive training.
• Bias and Training: AI responses depend on training data and may require ongoing tuning to minimize biases and improve accuracy.

By combining the strengths of both AI and human respondents, Invisibly provides a more comprehensive and accurate view while ensuring industry-leading speed and results.