In the rapidly evolving landscape of data-driven research, synthetic audiences are emerging as a game-changer. At Invisibly, we’re leveraging cutting-edge artificial intelligence to revolutionize how businesses and researchers understand and engage with their target demographics. This breakthrough not only promises to disrupt the $140 billion market research industry but also offers unparalleled opportunities for companies, brands, and consumer platforms seeking an innovative advantage.
The Power of Artificial Intelligence in Adopting Personas
One of the most transformative findings in the field of artificial intelligence has been its ability to adopt and emulate diverse personas with remarkable accuracy. For example, you can use AI prompts like:
“Acting as an expert tax accountant, analyze these projections…” or
“You are a world-class web marketer, create a campaign for this product…”
Large Language Models (LLMs) like those developed by OpenAI have been trained on trillions of lines of text, enabling them to fluently discuss virtually any topic documented on the Internet. At Invisibly, we harness this capability and take it even further, to systematically predict how distributions of people would respond to any arbitrary question, laying the foundation for our Synthetic Research tool.
What Synthetic Audiences Are and Why They Matter
Synthetic Audiences represent a groundbreaking advancement in market research, poised to transform traditional methodologies. These AI-driven personas provide precise, rich insights with unprecedented scalability, cost-efficiency, and speed. Whether you’re measuring public opinion, optimizing e-commerce visuals, or conducting extensive surveys, Synthetic Audiences offer a versatile and powerful solution.
Our Synthetic Research tool is at the forefront of this revolution, allowing businesses to conduct comprehensive research with 10x lower resource expenditure while maintaining and increasing accuracy and insights. By querying any target demographic, our advanced AI adopts the desired persona to deliver instant, reliable answers.
This is made possible through techniques such as our proprietary models and workflows, innovative use of Retrieval-Augmented Generation (RAG), and training and feedback looks from ground-truth human data in our mobile app -ensuring real-world relevance and behavioral accuracy.
Real-World Applications of Synthetic Audiences
The potential applications of Synthetic Audiences are vast and varied, including:
Political Insights
Quickly gauge public opinion on any topic, empowering leaders at every level—from Congress to local school boards—with precise, actionable data tailored to specific audiences.
E-commerce Optimization
Programmatically determine which products, services, images, and designs resonate best with different demographics. Our multi-modal platform provides comprehensive insights into both text and image-based questions, enhancing your ability to optimize user experiences.
In-Depth Product Surveys
Deploy detailed, multi-hour user-experience (UX) surveys that AI personas can handle tirelessly, eliminating respondent fatigue and ensuring consistent, high-quality data.
Social Sciences and Academic Research
Conduct extensive sociological or behavioral studies by deploying AI personas to analyze complex societal trends and phenomena across large datasets, facilitating deeper and more nuanced research outcomes.
Moreover, all AI-generated insights can be validated and calibrated against data from our real human audience, ensuring the highest levels of accuracy and reliability.
Harnessing the Power of LLMs with Invisibly
While many can utilize consumer LLM tools with basic prompt engineering, Invisibly elevates this capability to new heights. Our platform seamlessly integrates the best of AI and human data, enabling you to launch sophisticated research campaigns with just a few clicks. Here’s how:
- Design Your Survey: Craft surveys tailored to your specific research needs.
- Choose Your Audience: Select from a diverse range of synthetic demographics.
- Launch and Analyze: Hit go and let our AI deliver comprehensive results, including quantitative comparisons and in-depth analysis of free-form comments, themes, and sentiment.
Our platform not only simplifies the research process but also provides robust tools and metrics to ensure you can answer the most critical questions with confidence.
Why Human Data Still Matters
At Invisibly, we recognize that the synergy between AI and human data is essential for delivering accurate and actionable insights. Our AI continuously learns from real, user-consented data collected through our mobile app, ensuring that Synthetic Audiences reflect genuine human behavior. This dynamic interplay allows us to fine-tune our models, enhance persona designs, and maintain the highest standards of research integrity.
Leading the Charge in Data-Driven Research
Invisibly is leading the charge of advancing AI in market research. We are committed to refining our ethical AI personas and models and responsibly pushing the boundaries of what’s possible in data-driven research, providing our clients with the most innovative and effective tools to stay ahead in a competitive market.
Ready to Explore the Future?
Synthetic Audiences are redefining the possibilities in market research, offering unmatched speed, scale, and accuracy. Whether you aim to gain deeper insights into consumer behavior, optimize your marketing strategies, or stay ahead of industry trends, Invisibly provides the tools and expertise to help you achieve your goals.
Join us in exploring the future of data-driven research and unlock the full potential of Synthetic Audiences with Invisibly.
Dave is Invisibly’s Chief AI Officer, spearheading the company’s gen-AI research platform. He holds degrees in Mechanical Engineering and Philosophy-Neuroscience-Psychology from Washington University in St. Louis, along with an MBA from St. Louis University. His expertise spans AI, machine learning, natural language processing, data science, and product development, driving innovation in our synthetic data solutions.
